We have recently been commissioned by both private sector and government agencies to work closely with Kylie and her Place Partners team on challenging urban development projects in the United Arab Emirates, Perth and Melbourne. Place Partners are great collaborators; are always well researched and are at the forefront of global leading practice in their field.

Mike Day, Founding Partner Roberts Day


Place Partners is a specialist place making consultancy with an interdisciplinary approach to the creation and revitalisation of great people places. Read More >>

The ‘experience’ economy - presentation by Kylie Legge (for Pittwater Business Limited)

About Place Making    Media & News   
See video

Consumers today are more likely to spend time and money searching for new and authentic experiences rather than the latest gadget. The world is moving from product consumption to experiential buying, so how do we evolve our business precincts on the Northern Beaches and make each a unique destination? How do businesses benefit from place branding? Byron Bay and Port Melbourne are examples of seaside tourist destinations that are building business brands while maintaining the uniqueness of their culture, environment and community.

Place branding has emerged from the wider approach of place making, the collaborative process of identifying what makes a location unique and how its community would like to see it evolve over time.

Place branding is about the mental or emotional association of words, images and colours between a place and its identity created in the minds of a community or visitors. Unlike generic brand identity, a place brand aims to reflect the essence of a place without using landmarks or specific iconography, by:

  1. representing what makes a place unique and different from other places
  2. reflecting the future aspirations of the place
  3. communicating this identity with a target market, and
  4. changing perceptions to create a positive reputation and pride in place.

Watch the video to hear Kylie talk about the experience economy and place branding - a full length video will be made available soon!