If the whole thing can be absorbed in a glance, like a good poster, and if every place looks like every other place in the park and also feels like every other place when you try it, the park affords little stimulation to all these differing uses and moods. Nor is there much reason to return to it again and again.

Jane Jacobs, The Death and Life of Great American Cities

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Definition - Place Activation

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Place activation is defined as planning for diverse human activity in a place. When planning new places, the focus of place activation is on ensuring the needs of all potential users are met. This will provide for the natural, organic and sustainable use of places by people as part of their daily life. In turn having a place full of people will attract more people.